Last week, our Co-Founder Tobias, had the pleasure of speaking at the Startup Woche Düsseldorf event "Das Gelbe vom AI." This event brought together some of the leading minds in artificial intelligence, making it a great opportunity for professionals and enthusiasts alike to explore the potential of AI in business.

An evening with AI Experts in Düsseldorf

The event kicked off in the late afternoon and stretched into the evening, providing a rich lineup of presentations from notable figures, including speakers from Germany's top AI podcast and Vodafone. The audience was diverse, with attendees ranging from small business owners just starting out to representatives from major global corporations. All were eager to discover how AI could transform their business strategies.

Introducing Digital Customer Twins

Tobias’s presentation focused on experial’s innovative approach to helping businesses understand their target audience through digital customer twins. These twins are essentially digital replicas of a company’s target market, allowing businesses to simulate and gather feedback from their audience on various decisions, including product development, marketing strategies, and sales approaches.

The concept of digital customer twins resonated well with the audience. Tobias explained how experial creates these detailed and accurate duplicates, enabling companies to engage with a panel that could consist of tens of thousands, or even millions, of digital twins. This allows businesses to make informed decisions, reduce risks, and tailor their strategies more effectively.

Discussions more intense than a PhD defense

Tobias’s talk was the final presentation of the evening and was well-received, sparking many insightful questions and discussions: The Q&A session that followed was lively and engaging, with many attendees asking in-depth questions about the practical applications of digital customer twins. The level of interest and expertise in the room led Tobias to joke that the discussion felt more intense than his own PhD defense in consumer research.

After the presentations, the evening continued with networking opportunities. Held in a beautiful venue in the heart of Düsseldorf, the event provided a perfect backdrop for meaningful conversations and the exchange of ideas. Tobias was able to connect with a range of interesting individuals, from fellow AI enthusiasts to potential business partners.

A Successful Evening in Düsseldorf

Overall, the event was a great success. Tobias’s presentation not only showcased the innovative work being done at experial but also sparked valuable discussions about the future of AI in business. As the evening wrapped up, it was clear that the connections made and ideas shared would continue to influence and inspire in the days to come.

More information about the event:

https://www.startupwoche-dus.de/event/das-gelbe-vom-ai/