Our Co-Founder Tobias shared insights on how AI-driven digital twins are changing the landscape of customer insights in his recent presentation at Marketing Club Bergisch Land.

The Challenges of Traditional Market Research

Tobias began by highlighting a key issue in market research today: the low participation rates in customer surveys. Despite companies placing a high value on customer focus, many rarely collect regular customer feedback. Traditional methods of market research, though thorough, often struggle to keep pace with the rapid demands of modern business due to their slow and costly processes.

Digital Twins: A New Approach to Customer Feedback

Then, Tobias introduced the concept of Digital Customer Twins, an innovative technology developed by experial GmbH. These digital replicas are created by combining data from social media, interviews, and existing customer databases. The idea is to enable companies to interact with these digital twins in real-time—whether through chats or interviews—to gather ongoing customer feedback. This method offers several advantages, including reduced costs, faster turnaround times for studies, and the potential to avoid costly missteps. However, Tobias was careful to note that while promising, this technology must be evaluated for its ethical implications and compliance with data protection regulations.

Continuing the Conversation

The presentation sparked a lively discussion among the attendees, who delved into the potential and challenges of Digital Customer Twins. Attendees explored how this technology could reshape market research while also considering the importance of maintaining direct engagement with real customers. Tobias highlighted, while digital twins offer groundbreaking possibilities, it's crucial to continue utilizing insights from real customers frequently to maintain a balanced approach.

Marketing Club President Patrick Hahne expressed his gratitude to Tobias for the thought-provoking presentation and wished experial GmbH continued success in advancing this innovative technology.

For more details: https://marketingclub-bergischland.de/programm/vergangene-veranstaltungen/experial-customer-insights-revolution-zukunft-marktforschung